Who is Softcare? A subsidiary of the Sunda International Group,
Softcare International, founded in 2004, is a company specializing in international trade, overseas industrial manufacturing, and industrial investment. It has established itself as one of the first Chinese players to enter emerging markets such as Africa, South America, and Central Asia. The company is primarily active in the FMCG sector, particularly feminine and infant hygiene products (baby diapers, sanitary napkins, wet wipes).
Present in more than 60 countries, Softcare benefits from a complete industrial chain, integrating procurement, logistics, warehouse management, and an autonomous distribution network. In 2025, it had approximately 24,000 employees, 90% of whom were recruited locally in the markets where it operates. Thanks to its multiple factories in Africa, Softcare contributes significantly to job creation and local economic development. The
company’s FMCG (Fast Moving Consumer Goods) division is distinguished by its commitment to offering quality, accessible products tailored to the needs of families in emerging markets. Recognized as one of the most popular brands, particularly among Kenyan women, Softcare is now a leader in the hygiene products industry in Africa. With more than 8 factories, 44 production lines, a sales network of more than 2,500 partners (wholesalers, distributors, supermarkets), a turnover of 334 million USD, Softcare has established itself as a key player in the sector. Its reputation is reinforced by a brand recognition rate of 89% for baby diapers and 94.4% for sanitary napkins.
SOFTCARE is a pioneering brand in the field of feminine and baby products in Africa. Since its establishment, it has been committed to meeting the specific needs of African consumers by offering superior quality products at affordable prices.
Its mission is to provide a solution to a specific problem. That of solving women’s problems, hence the production of sanitary napkins, to make life easier for mothers with disposable diapers to save mothers time, with wet wipes to freshen up.
What if your next opportunity started here?
Softcare is looking for passionate and committed talent to join its team and build the future together.
Several positions are available:
Tax Manager,
Warehouse Manager,
Sales Managers (Tire, Windows, North West, Export),
Head of Security,
Documentation Manager…
– Send your CV quickly to: recruitment.cm@sunda.com