Department: Marketing & Brand Communication
Reporting Line: Managing Director/CEO
Location: Head Office
Job Objectives
– To implement an aggressive product marketing and communications strategy that will boost the brand – UBA in the minds of its customers, in line with our Global vision.
– To build and drive an excellent customer service culture across the bank at all levels to both internal and external customers
Role & Responsibilities
To develop and manage the Bank’s marketing communications and Brand strategy
Conduct and develop extensive marketing and brand development strategies to generate market penetration propositions to the sub-segment target market (brand appeal, product appeal and social media channels, promotions)
Grow the bank’s customer base and ensure retention
Continually improve the bank’s marketing communications approach and develop incentive programs to drive the banks sales team to achieve sales targets
Champion all marketing activities and promotion campaigns targeted at the sub-segment of the Product-Based market.
Fully resolve all key customer service issues in the deployment of marketing communication models
Ensure optimal product uptake and usage by the Bank’s customer base
Make presentations if required on product marketing and communications activities and strategies.
Keep abreast of trends in the industry
Key Performance Indicator
Number of new customers acquired through marketing channels.
Profitability from Promotional initiatives
Number of products per customer
Qualification required:
Minimum Educational level- First degree in creative arts, marketing, communications or an equivalent combination of education, training and expertise. higher degrees/MBA/professional certificates compulsory
Experience required:
Minimum experience- at least 5 – 8 year’s combined management and communications experience in an organization involving a significant number of people
Demonstrated skills, knowledge and experience in the design and execution of marketing, communications, and public relations activities
Key Competencies:
Knowledge
Business development and acquisition
Events & Product management skills
Relationship management
Knowledge of the bank’s policies, products, and services
Good knowledge of E-Media channels, and the Media/Communication Industry
Skills/Competencies/Aptitudes
Ability to evaluate needs of customers and determine what products or services would best serve
Good Negotiation skills
Relationship management
Excellent oral and written communications skills with the ability to effectively convey complex information at all levels
Good leadership skills
Strong creative, strategic and organizational skills.
Result oriented, Problem solver – analyzes issues, identifies priorities, creates and implements solutions
Application submission
Candidates should send their resume and motivation letter to hcmrecruitcameroon@ubagroup.com, with the heading “Head Marketing & Brand Communication” no later than December 17, 2025 at 5.00PM.
Only shortlisted candidates will be contacted to proceed to the interview stage.
If you do not receive any response 01 month after this publication, kindly consider your application as non-accepted for this time