Job Description
Contract Type: Fixed-term contract
Location Douala
JOB SUMMARY: The Brand Manager or Brand Marketing Manager is responsible for implementing the brand strategy on all possible communication channels in order to increase the company’s awareness and the dissemination of its brand to the general public and the media. To do this, he must develop an action plan through information relays such as social media or promotional actions at the point of sale or on websites. ACTIVITIES: The Brand Manager will intervene on the different types of missions to be able to develop the brand strategy: The Brand Manager will intervene on the different types of missions to be able to develop the brand strategy: Develop the brand strategy The Brand will be responsible for: Designing the strategy and marketing plan for its brands. Identifying the distribution channels likely to market the brand and developing partnerships (media, advertisers, distributors, etc.) in order to increase sales or brand awareness. Ensure consistency between the brand and the products or services on sale Ensure the proper implementation of the communication strategy and the content of their messages Participate in the E-influence and E-reputation strategy in collaboration with the digital team. Analyze the market Monitor and analyze the market Listen to new trends or competitive innovations Analyze consumer behavior. Promoting its brands The Brand will be responsible for: Thinking about the most suitable communication medium to promote the brands Coordinating the various media campaigns Designing product promotion media Ensuring the graphic consistency of the media, Working on the visual and graphic identity of the brands Monitoring the progress of product development and customer satisfaction Proposing areas for improvement Analyzing the results and managing the budget He will also be responsible for: Managing allocated budgets Monitoring turnover Optimizing the profitability of the brand Monitoring the quantified indicators to ensure that the objectives are achieved Developing reporting and optimizing costs according to the situation QUALIFICATIONS: Knowledge of the company: its identity, codes, history, culture, professions, products, customers, etc. Advanced knowledge of marketing and market research
Mastery of the chain / graphic charter, development processes and product launch.
Good knowledge of promotion and distribution channels, and space purchasing channels
Mastery of SEO and traffic analysis tools
Knowledge of budget management
Mastery of both official languages.
QUALITIES
Sense of teamwork
Open-mindedness and curiosity
Managerial capacity
Strength of decision and conviction
Ability to lead meetings
Good writing skills
Availability
Analytical and synthesis skills
Organization and rigor
Creativity
TRAINING:
Holder of a BAC + 3 (minimum) in marketing, communication or any other related diploma. Minimum professional experience 05 years.
Candidates interested in this position are requested to submit their CV + cover letter to the General Management located at the Magzi-Bassa Industrial Zone before Monday March 3, 2025
NB: This offer is open exclusively to female candidates.