Job title: Marketing Communication Segment Manager (Product & Insights)
Department: Marketing & Brand Communication
Reporting Line: Head Marketing & Brand Communication
Location: Douala
Job purpose: Lead UBA consumer behavior understanding, explore market trends and opportunities to the design & implementation of product marketing activities that will make UBA Cameroon a market leader across all relevant industry parameters.
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Key Accountabilities:
To design and implement a robust product marketing for every business partner (Digital, Retail, Remittances, SME, Corporate, Trade, Treasury) that will boost the brand and achieve Business KPIs
Follow up yearly UBA products road map and conduct testy prior any launch
Design and execute efficient & attractive promotions on UBA products
Lead communication plan and events breakdown per Products
Identify opportunities to improve productivity via statistical modeling built and dashboard implementation and monitoring
Drive benchmark and comparative analysis of market products, services and pricing
To build and drive an excellent customer service culture and implement strong retention programs across the bank
Grow the bank’s customer base across Cameroon and ensure retention
Ensure products ROI per products and elaborate corrective actions all along the year if necessary
Tracking advertising costs, researching consumer behavior and exploring market trends and opportunities.
Timely completion of reports and assigned activities
Minimum Education Qualifications:
Minimum of a Bachelor Degree
(MBA, MSC, MA, ML and/or professional qualification compulsory)
Work Experience
Minimum relevant banking experience; 2-5 years. Minimum non-banking but related experience; 3
Key Competencies:
Knowledge
Marketing, Product/service development & Management
Experiential marketing
Internal Brand
Development/Engagement and Corporate Culture
Insight Generation
BTL and Digital Marketing
Skills/Competencies/Aptitudes
Product Marketing
Multi Layered Team leadership and management capabilities
Project management & supervisory skills
Written and verbal communications
Interpersonal/relationship management
Presentation skills
Organization & coordination
Prudent budget management
Contractor/ Third party negotiation & handling
Application submission
Candidates should send their resume and motivation letter to hcmrecruitcameroon@ubagroup.com, with the heading “Marketing Communication Segment Manager (Product & Insights) )” Later August 24, 2024
Only shortlisted candidates will be contacted to proceed to the interview stage.
UBA Cameroon is committed to meritocracy and inclusiveness and will not unfairly discriminate in recruitment, training, career development and promotion on the basis of race, color, ethnicity, gender, marital status, disability, religion or belief and age.
If you do not receive any response 01 month after this publication, kindly consider your application as non-accepted for this time
